Prague-Based Label SOTC Aims to Challenge Current Fashion Culture

SOTC (Sperm On The Clothes) is a Prague-based label established by Jakub Ra and Michaela Mazalová.

The main idea of SOTC is to spark conversations in relation to the current fashion industry– blurring the boundaries between art and something as common as buying bread in a supermarket. They attempt to challenge the Fashion Industry's politics, as they plan towards installations in the near future aimed towar