In the past month, a private message has been going viral amongst women on Facebook encouraging each other to post a "❤️️" (red heart emoji) to their timeline, and for other women to comment a red heart on it as a sign of solidarity— in honor of cancer awareness. Although the person behind this thread most likely has their heart in the right place, message trends like these tend to harm the cause they seek to honor.
Cancer survivor Erin Smith Chieze wrote a Facebook post on January 10th that went viral almost immediately. In the post she shares an image (pictured below) that has rippled throughout the Internet. This picture has helped thousands of women identify and self-diagnose themselves with breast cancer. She further goes on to encourage others to be mindful of the "games" they play on social media— she explains;